The Art Of Innovation Lessons In Creativity From Ideo, Amer, De Kelley, Tom. Editorial Profile Books, Tapa Blanda En Inglés, 2016

Descripción

The Art of Innovation: Lessons in Creativity from IDEO, America, by Tom Kelley, is a book that delves into the creative processes of the Silicon Valley-based firm IDEO, known for developing hundreds of innovative products. This publication takes readers behind the scenes to reveal the strategies and secrets used to consistently create successful products. It outlines how teams conduct in-depth research and immerse themselves in every aspect of a new product or service, how they view each product from multiple perspectives including those of clients and consumers, and how brainstorming sessions are most effective when the team is focused, active, and enjoying the process. The Art of Innovation aims to equip business leaders with the insights and tools necessary to make their companies leaders in their respective industries.